The Ukrop’s Christmas Parade and Capital City Holiday Festival have many sponsorship opportunities for corporations and organizations. There is a potential to reach many people not only in the Central Virginia area, but throughout the Norfolk and Roanoke areas as well.  Sponsors receive marketing impacts over $50,000 for sponsorship of parade units.  As the sponsorship increases, the impact can even be as high as over $2.2 million.

These events are excellent opportunities to expand your brand and create traffic to your establishment before, during and after the parade weekend.  The committee is looking for partners and ideas to expand your brand awareness and image.   Below are documents on sponsorships and advertising and we welcome your ideas to help create a larger impact for your organization.

Download and Mail in Parade Sponsorship Form